Coming Attractions!

The exhibitor book announced some of the films each studio was going to release in the upcoming year as well as films that were planned or in production. Sometimes, between the time the film was announced and when it was actually released, the title or even the star of the film would change. Many times, the studio would skip the specifics and just say a particular star or director would be releasing two films in the upcoming year. Exhibitor books often featured dazzling illustrations or photographs by some of the top artists in the film industry. This exhibitor book announcing RKO’s 1938-1939 slate of films came in its own zip-up carrying case. The photos included here are just a few pages in the book and really do not do the beautiful artwork justice.